Thank you for stopping by! I'm Carolyn, a skilled creative professional with a
proven track record in leading projects from initial concept to successful
launch. I thrive in dynamic, deadline-driven environments and possess a
keen eye for detail. Mentoring and collaboration are two of my passions.
I believe in the influence of storytelling through design and aim to craft
visual narratives that engage and inspire. Whether I’m working solo or as part
of a team, my commitment and dedication is to deliver exceptional work that
is not only beautiful but performs.
For nearly 15 years, my career has focused on fashion and lifestyle, and I
currently serve as a Senior Visual Designer at Crate & Barrel. My enthusiasm
extends to digital design, UX, UI, and brand development.
Take a look below and connect with me if you're interested in collaborating or
have any questions. Let's create something amazing together!
Hello!
I grew up on the beautiful beaches of Rockaway,
Queens. After twelve years of living and working
in New York City, my husband, daughter, and our
Goldendoodle recently made the move to
Stamford, CT.
When I’m not designing by day, I can be found
reading my way through my book club's newest
selection, beading colorful pieces for friends and
family, binge-watching the latest from Bravo TV,
and exploring my charming new neighborhood
with my family.
Carolyn Marconi Kerns
featured work
Crate & Barrel
Homepage Redesign
INNOVO
Digital Marketing
Pardon the dust!
My portfolio is under construction. Check back soon for even more examples of my work.
MILLY
Art Direction + Print
Ralph Lauren
Digital Marketing
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Crate & Barrel
Homepage Redesign
Leveraging customer insights and data analytics, the redesign of the
Crate & Barrel homepage aimed to enhance user experience, reflect the
brand's modern aesthetic, and drive higher engagement and conversions
across all platforms, with a focus on mobile-first design.
Through interactive elements and personalized recommendations, the
new homepage not only showcases the latest collections but also
anticipates the needs of its diverse clientele, making every visit intuitive
and inspiring.
Creative Oversight: Danielle Zuberbuhler
Photography: Peggy Wong
Copywriting: Jean Han
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Eye-catching visuals and compelling messages that resonated with
individuals seeking a non-invasive solution to improve their quality of life.
With a focus on innovation and comfort, the digital marketing strategy
highlighted INNOVO's unique benefits and effectiveness.
Engaging emails, posts and interactive content fostered community and
support for customers seeking solution for stress urinary incontinence. This
freelance project not only allowed for creative expression but also aimed to
make a meaningful impact in the lives of those seeking effective solutions.
INNOVo
Digital Marketing
Digital Ads
Paid Social
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Milly
Art direction+ Print
Fall Catalog
Art Direction
The inaugural catalog for MILLY, a contemporary women's clothing brand,
began by orchestrating a visually compelling photoshoot that captured the
essence of MILLY’s modern aesthetic. To enhance the brand's reach and foster
customer retention, the catalog was integrated with digital platforms, offering
interactive elements and exclusive online content.
View in Full
Ralph LAUREN
Digital Marketing
Ensured consistent brand representation and messaging for the Ralph Lauren
kids, mens, womens and home online marketing content for wholesalers.
Created high-impact campaigns for key moments such as the Olympics,
Women’s Spring Fashion Shows, and Kids Back-to-School.
Ralph Lauren Childrenswear at Belk
Ralph Lauren Childrenswear at Saks
Ralph Lauren Childrenswear at Belk
Marketing Designer
Everyday Health
2015-2018
UX Designer
Rebecca Taylor
+ Parker NY
2018-2020
Graphic Design Lead
Sr. Director, Graphic Design
Milly
2020-2021
Crate & Barrel
– present
2021
Senior Visual Designer
Freelance Web Designer
Web Designer
Ralph Lauren
2010-2015
Intern
Bachelor of Fine Arts
Graphic Design
Salve Regina University
2011
Background